Nikon Charges Into the Action Camera Market with the 360-Degree KeyMission 360

As one who previously created 360 degree virtual tours, I am often annoyed by the chosen viewpoint of many POV cameras. If you’re like me this technology is a breath of fresh air. Nikon has good experience with 180 degree fisheye lenses so I can expect this to be pretty cool! Photo John has a great preview and some sample footage.


With the New KeyMission 360, Consumers Can Capture and Share an Exciting, Uniquely Immersive Perspective of Their Life and Passions

LAS VEGAS, NV – Today, Nikon Inc. announced its entry into the action camera market with the development of an exciting lineup of products that build on Nikon’s legendary excellence in optical technology and imaging innovation. The first in the lineup will be the Nikon KeyMission 360 a rugged camera capable of recording true 360-degree video in 4K UHD allowing users to share new perspectives and explore imagery like never before.

KeyMission360_front_right.lowThe Nikon KeyMission 360 features an image sensor and lens on opposite sides of the device, with images from each combining to create a single immersive, ultra-high-definition 360-degree video and still image. A terrific companion for a wide range of travel, sports or when an adventure takes a turn off the beaten path, the camera is designed be easy to use and withstand the elements. Waterproof (approx. 100 ft./30m), and ready to stand up to dust, shock and low temperatures, the KeyMission 360 also features electronic Vibration Reduction (VR), enabled through applications during playback, that reduces the effects of camera shake to help produce sharp and crisp video quality.

Nikon will exhibit reference models of the KeyMission 360 at the Nikon booth at the 2016 Consumer Electronics Show (CES) from Wednesday, January 6 to Saturday, January 9, 2016 in Las Vegas, Nevada. The KeyMission 360, the first of Nikon’s lineup of action cameras, along with a variety of dedicated accessories, will officially be released in Spring 2016. For more information about the KeyMission 360 and other Nikon products, please visit www.nikonusa.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 compact interchangeable lens camera system. Nikon Corporation, the parent company of Nikon Inc., recently announced the production of 95 million NIKKOR lenses in 2015, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook, Google+, Twitter, YouTube, Instagram, Vimeo and Flickr.

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Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation in the part of the manufacturer.

The Escape – a coastal road trip

Each town in British Columbia seems to offer better singletrack than the last one visited. To prove what’s out there Dave Roth and Seb Kemp cycled, on mountain bikes, from Whistler around the Strait of Georgia, stopping in Squamish, the Sunshine Coast, Powell River, Cumberland, Hornby Island, Parksville, Duncan and Saturna Island.

This trip is about the pleasure of the road and the thrill of the trails. We want to show everyone that, yes, nothing is easy, but the rewards of seeking soothe all hardship.

We want to remind the world that adventure is on your own doorstep, if only you get off the couch to seek it. It is about celebrating the world we ride within. It is also about the communities and individuals that dare imagine, build, and nourish so that mountain biking can flourish.

Soundtrack:

Salomon Ligthelm – Quiet Skies
Tony Anderson – Rise
The Lions Rampant – Burn or Shine
Athletics – Why Aren’t I Home (Instrumental)

Production:

Shot on Sony FS700
Canon EF lenses
Edited in Adobe Premiere Pro CS6